If there’s one thing that accelerated during that pandemic, it was that more consumers are browsing and making purchases online. While buying has moved digital, the purpose of any marketplace is the same - to connect buyers with sellers.
Online marketplaces are realising the value of allowing your customers to communicate without leaving your app - especially when it comes to improving customer experiences and reducing fraud.
By keeping communications to your app, online marketplaces are better able to protect customers’ personal numbers and reduce the risk of off-platform negotiations and transactions.