There are currently over 4 billion over-the-top (OTT) messaging subscriptions globally and this will reach 5.6 billion by 2026 (GlobalData).
Businesses need to know which chat apps their consumers have preference for, as every chat app enables brand communications and value-added services in different ways.
While WhatsApp and Facebook Messenger are by far the most popular chat apps globally, businesses should by no means neglect other platforms.