As smartphones become increasingly glued to our hands, forward-thinking businesses are adopting a mobile-first approach to customer experience and capitalizing on the power of SMS.
With SMS open rates as high as 98%, SMS has been a game-changer for businesses that were once chasing costly social conversions. In fact, we’ve found that our clients who use SMS as a digital touchpoint, are better-positioned to engage customers, build trust, and win loyalty.
SMS has higher open and response rates when compared to email
Source: Gartner
Emails can be unread for days, phone calls are unanswered, and digital ads get blocked by algorithms.
SMS on the other hand, almost always gets read immediately.
Here’re the key benefits of SMS as a marketing channel
Higher open rates
Increased acquisition
Stronger conversions
Greater audience reach
Cost-effective bulk messaging
Instant delivery (even without internet connection)