Samuel Wilson, Executive Vice President and Chief Financial Officer.
Embrace the new, before your competitors do.
Customer communications used to be one-dimensional, with the primary means of engagement being face-to-face. Today, the landscape has shifted gears with the emergence of omnichannel communication, encompassing voice, chat and video, social media and SMS.
Following this evolution, consumers and employees now expect a seamless digital experience, which requires technology leaders to broaden their communications mix beyond the traditional channels. Creating an omnichannel experience involves unifying all customer interactions across multiple touchpoints, to deliver a consistent brand experience. And now this is possible with CPaaS.
Charting an upward trajectory, many of our customers are now rapidly integrating communications such as SMS and video into their existing applications and processes, utilising our CPaaS capabilities.
The 8x8 Open Communications Platform™ offers a breadth of programmable applications and APIs, which enable you to customise communications and quickly scale your omnichannel presence. Often working with a few lines of code, our platform will reduce complexity, cost and time inefficiencies for you.
What will the next 20 years bring?
As technology continues to reshape communications - it’s set to transform customer and employee experiences for years to come. Partner with 8x8, and we’ll help you plan, design, and effectively embed communications APIs, to keep you talking to your customers, on their channel of choice.
Best wishes,
Samuel Wilson