With the growing significance of customer-driven communications and an explosion of digital touchpoints, the volume of customer data has quickly ballooned.
The upside is, organizations can use this data to:
Derive more accurate customer insights
Deliver hyper-personalized experiences
Develop new products that satisfy market needs
But on the downside, more data means more responsibility.
Organisations are legally obliged to protect their customers' personal information from theft or inappropriate use
Failure to do so will result in costly fines, even more costly reputational loss, and the potential erosion of customer trust
Worryingly, process issues are the main reason for data breaches—
And with hybrid work, that risk escalates.
And all these can be avoided...